D.J. Amerson · Founder of The Vortex

D.J. Amerson

Director, producer, cinematographer, and production systems builder.

20+ years directing, producing, shooting, editing, and coloring high-end media across sports, healthcare, commercial, documentary, and brand work. FAA Part 107 pilot. He founded The Vortex to turn that range into systems other teams can run on.

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DJA D.J. Amerson Director · Producer · Cinematographer · Aerial · Systems
Selected work

The work is the credibility.

A first look at the proof. Vortex client engagements and D.J.'s directing credits, kept clearly separate. Full video lives on the Work page.

BVortex Client Hospitality · PartnershipThe Ben Hotel x Porter Yachts Produced, directed, and shot a promotional campaign for the hotel's partnership with Porter Yachts.
PVortex Client Non-Profit · DocumentaryPlace of Hope 101 A documentary-style overview of the organization's mission and programs. Client since 2023.
AVortex Client Education · Virtual TourAlabama School of Cyber Technology & Engineering Phase 1 of a multiphase virtual-campus tour. An active Vortex engagement.
SVortex Client Legal · Brand FilmSmith, Ball, Báez & Prather The Vortex's first client. Approximately 50 commercials produced, with more in production. ▶ View showcase
JDirecting Credit Healthcare · CampaignJupiter Medical Center Directed Jupiter Medical Center content for roughly a decade, beginning at a prior employer. Returned in 2025 to direct the latest campaign.
PCareer Credit Streaming / Episodic · Loan-outNetflix's POLO Supervising Producer on Season 1, through a Vortex loan-out arrangement with Boardwalk Pictures.
See the full Work page →
What he does

One person who can own any seat, and hold the standard across all of them.

Production, post, aerial, and AI-assisted systems, owned end to end. He thinks in operations and outcomes, not just footage. The throughline across 20+ years: he owns the standard and the result.

DirectProduce CaptureFly EditColor DeliverBuild systems

Direction + Production

Cinematic commercial, documentary, brand, and institutional work, owned from concept to delivery.

Cinematography + Aerial

Camera and FAA Part 107 aerial. Cinematic imagery when the job needs scale; documentation and decision support when the job is intelligence.

Commercial Aerial →

Post + Finishing

Edit and color in DaVinci Resolve. The cut and the look, handled in-house.

Production Leadership

Senior production leadership embedded across a team's projects, on a monthly retainer.

Fractional Head of Production →

AI-assisted Systems

AI built into delivery to remove friction, with human review and client control at every step.

Responsible AI →

The Vortex

The production company he founded and runs.

See the work →
Full credit context

The deeper record

The rest of the proof, grouped by how it was made. Vortex client work stays separate from D.J.'s individual directing and professional credits.

More direct Vortex engagements
KVortex Client Financial ServicesKKR / Charles Schwab Produced the Charles Schwab portion of a larger video project for KKR. Name-only.
FVortex Client Golf · Course DesignFazio Golf Course Design Ongoing membership, course-update, and planning communications. Name-only.
Selected directing and professional credits
JDirecting Credit Healthcare · Campaign SeriesJupiter Medical Center: Supporting Spots Supporting spots from the 2025 campaign series directed by D.J. Amerson.
BCareer Credit Automotive / Brand Film · Prior employerBMW: The Ultimate Journey Produced and directed around the BMW iX launch at the opening of the 2021 Ryder Cup, as EP at a prior employer.
CCareer Credit Corporate / Campaign · Prior employerCarrier: We Are the Next Generation Produced and directed multiple Carrier projects over roughly 12 years at a prior employer, including this campaign.
PCareer Credit Golf / Award Film · Prior employerPGA of America: Merchandiser of the Year A short award film produced, directed, and edited by D.J. Amerson. A career credit, produced under a prior employer.
TCareer Credit Golf · Brand · Prior employerTiger Woods / TaylorMade Directed the Tiger Woods MusclePharm and TaylorMade "Speed Is the Universal Language" campaigns; one of three directors on Tiger Woods: My Game, Season Two.
RCareer Credit Automotive · Broadcast · Prior employerRange Rover / CNN Films Produced From Jupiter with Love, a Range Rover project created through CNN Films, during his time at a prior employer.
RCareer Credit Luxury · Brand · Prior employerRolex Directed a Rolex photo shoot and video promotion featuring Coco Gauff and Serena Williams.
ACareer Credit Healthcare · Pharma · Prior employerAstraZeneca Directing and production work for AstraZeneca during his time at a prior employer.
ECareer Credit Sports · BroadcastESPN / ABC Freelance sports-news reporting through contract work with ABC, including NFL, NHL, and NBA coverage.
Selected directing work and professional credits represent D.J. Amerson's individual career work and are not Vortex client engagements.
Aerial

FAA Part 107

Cinematic aerials when the shot needs scale and polish. Documentation, mapping, and decision support when the job is intelligence. Same license, different jobs.

Commercial Aerial →
AI-forward systems

AI with a human in the loop

He builds AI into delivery to remove friction, with human review and client control at every step. D.J. Amerson completed Google's Use AI Responsibly coursework as part of Google AI Essentials, a five-course foundational AI program offered through Coursera.

Responsible AI →
Where to go next

Explore the work

Work

Selected production, post, and aerial work.

View →

Commercial Aerial

Cinematic aerial and aerial intelligence.

View →

Fractional Head of Production

Senior production leadership on retainer.

View →

Responsible AI

How AI is used, with client control.

View →
Work with D.J. and The Vortex

Tell us what you need built, captured, or made easier to run.

One conversation to figure out the right next step. No pressure, no pitch deck.

Book a Call →